how often should you wash?

There’s no one-size-fits-all…but there is a rhythm that works for your hair!

Washing too often can dry out your ends, while not washing enough can lead to buildup and dullness. Finding the balance depends on your hair type and lifestyle.

Fine Hair
Every 1–2 days to keep volume and prevent oil buildup.

Thick or Coarse Hair
Every 3–5 days—your natural oils help keep it nourished.

Curly or Textured Hair
Every 4–7 days to maintain moisture and definition.

Color-Treated Hair
2–3 times a week to keep your color fresh and healthy.

Active Lifestyle
Sweating or beach days? If needed, you can zone wash—just cleanse where your scalp gets oily.

At the end of the day, your hair will tell you what it needs. If it feels off, it probably is.

Not sure what your routine should look like? We’ve got you.